Pathfinder / funder / opportunities / Profit for Good
A research compilation and thesis on Profit for Good businesses and the Charitable Ownership Advantage, arguing that profit-for-good ownership structures may outperform conventional ownership due to stakeholder preferences.
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Brad West has spent over a thousand hours building a 390-page research compilation arguing that businesses with charitable ownership (Profit for Good, or PFG) can systematically outperform conventional peers at parity, because stakeholders prefer directing surplus to charity over anonymous shareholders. The thesis rests on four links, most speculative but defensible under stress tests: preference at parity exists across six channels (consumer, employee, supplier, lender, procurement, media); ownership-layer commitment avoids the cost ceiling that capped Fair Trade or B Corp; visible trust converts preference to business outcomes; and net wedges survive overlap and leakage. Section 9B models 1.7× to 3.7× total charitable value versus passive corpus deployment under conservative activated scenarios, rising to 5.4× to 7.8× when conditions align. West leads Project COA, the proposed Australian proof-portfolio vehicle targeting mature lower-middle-market acquisitions, and explicitly discloses the affiliation. The compilation is not new operating insight but a frame that no sufficiently capitalized actor has yet operationalized, treating charitable ownership itself as a source of competitive advantage and therefore as a deployable category. The gap is audited portfolio-scale evidence under disciplined acquisition with pre-registered measurement, which West proposes to produce through coordinated deployment, paired infrastructure for stakeholder verification, and trust-building at the point of decision.